Dubai, UAE – 2 May 2025 – In a bold move to position Qatar as a premier global tourism destination, Huawei and Visit Qatar have signed a landmark Memorandum of Understanding (MoU) at the Arabian Travel Market (ATM) 2025 in Dubai. The strategic partnership aims to harness Huawei’s cutting-edge technology and digital marketing capabilities to drive sustainable tourism growth and attract high-value international travellers.
This collaboration reflects a shared vision between the two organizations: to enhance the overall visitor experience in Qatar while aligning with the country’s broader economic diversification goals. By leveraging Huawei’s expansive digital ecosystem, including its HarmonyOS Atomic Service, Huawei Wallet, Petal Maps, and AI-powered travel tools, the initiative promises to deliver seamless, personalized experiences for travellers, particularly those from key markets such as China, Europe, and the GCC.
The integration of the newly launched Visit Qatar_HarmonyOS Atomic Service marks a major milestone. This platform enables Huawei users—especially Chinese tourists—to easily access curated travel content, navigate top destinations, and engage with Qatar’s vibrant culture through a native interface on their devices.
Huawei will utilize its expansive global user base and multi-channel reach to promote Qatar across priority markets, driving visibility and bookings. Additionally, Huawei’s Digital Marketing Platform (DMP) will provide valuable insights into visitor behaviour, enabling Visit Qatar to fine-tune its offerings and optimize campaign performance in real-time. A bespoke 360-degree strategy will also be implemented using smart technologies to streamline every aspect of the travel journey—from digital ticketing and AI-guided itineraries to real-time navigation and seamless payment options.
Huawei will introduce advanced travel solutions designed to enrich the visitor experience, including roaming data packages, ride-hailing integrations, and AI-powered itinerary suggestions. Tourists will be empowered to explore Qatar with ease and confidence, supported by intelligent tools and services that anticipate and adapt to their preferences.
“In partnering with Visit Qatar, we aim to fuse Huawei’s innovation with Qatar’s exceptional hospitality and cultural heritage,” said Zhihua Cao, President of Huawei Consumer Business Group, Middle East and Africa. “Together, we’re setting the stage for a new era of smart, sustainable tourism that delivers exceptional value to travellers and the nation alike.”
Looking ahead, the two entities will hold regular strategic forums—quarterly or bi-annually—to ensure alignment, evaluate progress, and explore emerging opportunities. These sessions will foster collaborative planning and agile implementation of new initiatives, reinforcing Qatar’s position as a world-class destination for both leisure and business travel.
“This partnership is a significant step forward in our mission to position Qatar as a global tourism leader,” said Engr. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar. “By embracing innovation and collaboration, we’re creating a tourism ecosystem that is not only smart and seamless but also resilient and sustainable.”
With its sights firmly set on long-term impact, the Huawei–Visit Qatar alliance represents a forward-looking model for tourism development. By integrating smart technologies with Qatar’s rich cultural assets and world-class infrastructure, the collaboration is poised to attract discerning travellers, support sustainable growth, and strengthen Qatar’s global tourism brand.
