GEORGE TOWN: The Penang Convention & Exhibition Bureau (PCEB) has embarked on a seven-city sales mission across India to strengthen Penang’s presence in one of its key tourism and business events markets.
The mission, which began in Hyderabad on July 6, will continue in Bengaluru, Coimbatore, Salem, Madurai, Tiruchirappalli and Chennai until July 16.
More than 400 high-potential buyers, including travel agents, corporate representatives, event planners and tourism stakeholders, are expected to take part in the roadshow.
Organised in collaboration with IndiGo Airlines, the mission aims to build new business relationships, strengthen existing partnerships and encourage more Indian travellers and event organisers to choose Penang for business events, corporate meetings, incentive travel, weddings and leisure trips.
PCEB chief executive officer Ashwin Gunasekeran said India remained one of Penang’s top six priority markets, with strong growth potential across both business and leisure tourism.
“India has always been an important market for Penang, and this sales mission allows us to connect directly with key buyers, decision-makers and industry stakeholders across several high-potential cities.
“It is not only about promoting Penang, but also about listening to the market, understanding current demand and building long-term partnerships that can bring mutual growth,” he said.
Ashwin said stronger air connectivity, supported by the collaboration with IndiGo Airlines, would improve accessibility and help attract more visitors, delegates and corporate groups to Penang.
He added that upcoming hotel developments would further strengthen the state’s ability to host larger international events and accommodate growing visitor numbers.
“The upcoming hotel developments in Penang will increase room inventory and provide more choices for different market segments.
“These developments are important as they strengthen Penang’s readiness to welcome larger groups, more international events and higher-value visitors,” he said.
The sales mission also comes as Malaysia steps up international tourism promotion under Visit Malaysia Year 2026.
PCEB said the roadshow would help raise awareness of Penang’s tourism and business events offerings while generating new business leads and opportunities for the state’s industry players.
With its multicultural heritage, renowned food, hospitality and expanding events infrastructure, Penang is well-positioned to attract more Indian travellers, delegates and event organisers in the years ahead, the bureau added.
