A Memorandum of Agreement (MoA) was signed by Traveloka, the top travel platform in Southeast Asia, and the Tourist Authority of Thailand (TAT) to strengthen Traveloka’s commitment to Thailand’s tourist sector. The two sides will work together to advance local and international travel, as well as travel to secondary locations.
Traveloka and TAT can cooperate on dual marketing campaigns, environmental efforts, and travel insights under the legal framework provided by the MOA. Additionally, this partnership enables Traveloka to work directly with all domestic and international offices as well as the TAT Head Office in Bangkok. Traveloka’s broad reach and experience will help the Thai travel industry even more as a result.
“This MOA marks a strategic collaboration with Traveloka, our long-term partner who has been supporting us in promoting secondary cities and inbound travel,” stated Ms Thapanee Kiatphaibool, Governor of TAT. Our relationship will be able to grow as a result of the arrangement. Furthermore, Thailand will be able to maintain its leadership position in the tourist sector as it transitions to experience-based and sustainable tourism thanks to this strengthened cooperation with Traveloka. This is consistent with TAT’s goal of strengthening Thailand’s competitive edge and tourism sector.
This year saw the successful implementation of the recent joint campaign, “Unveiling Thailand’s Treasure,” in which Traveloka played a significant part. Through this partnership, TAT will continue to promote secondary cities and newly developed tourist sites around Thailand.
“Traveloka is happy to back the policy that promotes tourism as a means of fostering long-term economic prosperity. Co-founder of Traveloka Mr Albert Albert stated that the “Unveiling Thailand’s Treasure” campaign, which ran from January to March, was a great success in bringing attention to the potential of lesser-known tourist spots. “Traveoka saw a spike in domestic market sales last year, particularly during the Songkran and Chinese New Year festivals in Bangkok and its environs, as well as in popular tourist destinations like Chiang Mai, Songkhla (Hat Yai), and Udon Thani. These sales included both flights and accommodations. This shows that domestic travel is still in high demand, which is good news for the regional economy.
The TAT campaign has expanded the range of tourism-related activities, from new locations to economic benefits. Additionally, it encourages travellers to explore smaller cities in search of “Hidden Gems,” which add an intriguing new element to trip plans.
Traveloka is in a good position to help with this because it provides flights, lodging, and local attractions under the Traveloka app’s “Attractions & Activities” section to improve the experiences of its clients. We have a huge market potential for foreign tourists, and encouraging them to come to and see Thailand can help us establish ourselves as the preferred holiday destination worldwide.
Additionally, Traveloka saw a considerable increase in demand in the domestic market, particularly as the Songkran and Lunar New Year holidays drew near. The top domestic source cities were Chiang Mai, Hat Yai, Udon Thani, and Bangkok Metropolitan. By making use of these data-driven insights, both parties will be able to recognize the goals and wants of their customers when it comes to travel, and they will be able to work together to encourage eco-friendly tourist practices that improve the lives of local Thai communities.
“This collaboration demonstrates the strong bond between Traveloka and the TAT. Mr. Albert said, “We are sure that by working together, we can keep promoting Thailand as a top vacation destination.
TAT has set a goal of producing 3 trillion Baht this year, of which 1.92 trillion will come from foreign travel and 1.08 trillion from local travel. 28 million tourists visited Thailand in the previous year, bringing in 1.2 trillion Baht.
