Aggressive promotion of Sabah as an MICE tourism destination
MALAYSIA- Through its organization Sabah Tourism Board, the Ministry of Tourism, Culture, and Environment is actively pushing Sabah as a top travel destination for meetings, incentives, conferences, and exhibitions (MICE) travel. The ministry established the Sabah Convention Bureau, according to its minister, Datuk Christina Liew, to promote MICE travel by way of international roadshows. “We’re doing great in this…