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Tourism players call for greater budget, stronger incentives before Visit Malaysia 2026

PETALING JAYA: Industry captains are calling on Putrajaya to allocate more funds and offer greater incentives in the upcoming budget to ensure the success of Visit Malaysia 2026 (VM2026), warning that the campaign must not be a flash-in-the-pan but leave a lasting legacy. The Malaysian Association of Tour and Travel Agents (Matta) and the Malaysian…

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