DUBAI: It was a proud night for Malaysia in the heart of the Middle East as Tourism Malaysia walked away with two major titles at the 8th Arabian Travel Awards, a recognition many in the industry say couldn’t have come at a better time.
The agency was crowned Best National Tourism Organisation (NTO) Southeast Asia and honoured for Best Destination Marketing Initiatives, putting Malaysia firmly in the spotlight at the glitzy ceremony held at the Embassy Suites by Hilton Dubai Business Bay.
Tourism Malaysia Dubai director Mohd Faharuddin Hatmin, who accepted the awards, said the win reflects the region’s confidence in Malaysia as a fast-rising destination among Middle Eastern travellers.
The event brought together more than 100 key players from the travel and hospitality sectors, many of whom have long regarded Malaysia as one of Southeast Asia’s most welcoming destinations for Gulf visitors.
Tourism Malaysia director-general Datuk Manoharan Periasamy said the recognition is timely as the country gears up for Visit Malaysia 2026.
“This win means a lot to us. It shows the trust the Middle East market has in Malaysia’s tourism offerings, from our natural beauty to our culture and food. We’re working hard to strengthen partnerships and expand flight routes to make Malaysia even more accessible,” he said.
Malaysia recorded 28.2 million international tourist arrivals between January and August 2025, a healthy 14.5% jump from last year. Industry players credit the rise to Malaysia’s strong branding, improved connectivity and growing interest from families and long-stay travellers from the Gulf.
Momentum is expected to build further with Batik Air launching daily Dubai–Kuala Lumpur flights on Jan 1, 2026, adding to existing connections by Emirates, Etihad, Flydubai, Air Arabia and others.
With VM2026 targeting 47 million international visitors, the latest accolades add an extra spark to Malaysia’s preparations and reinforce its presence in one of the world’s most influential travel markets.
