KOTA KINABALU: Sabah is looking to bring more of its untold stories to the world, with a renewed call to document and promote the state’s rich wildlife, cultural heritage and lesser-known natural attractions.
Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai said more publications and updated editions of existing works could offer fresh perspectives on Sabah’s tourism offerings while supporting the state’s promotional efforts.
He said Sabah had a wealth of stories waiting to be shared, ranging from its cultural traditions and wildlife to its landscapes and lesser-known destinations.
“Sabah has a wealth of stories worth sharing, from its cultural traditions and wildlife to its landscapes and lesser-known destinations,” he said at the launch of The Elephants of Borneo book at the State Library.
Bangkuai, who is also Assistant Minister to the Chief Minister, said future publications could explore a wider range of subjects, including Sabah’s diverse communities, endemic bird species and natural attractions that have yet to receive wider recognition.
He highlighted Kiulu as one example, pointing to its network of rivers, tributaries, streams and suspension bridges, which offer visitors opportunities to experience the area’s natural beauty and community-based tourism activities.
According to him, highlighting such destinations could broaden visitors’ understanding of Sabah beyond its established tourism attractions and encourage them to explore more of the state.
He added that STB would continue supporting relevant agencies, organisations and industry players in documenting and promoting Sabah’s wildlife, culture and natural attractions, particularly in conjunction with Visit Malaysia 2027.
Co-authored by 1StopBorneo Wildlife senior conservation officer Yulinda Wahyuni and other contributors, The Elephants of Borneo provides insights into the Borneo elephant, its natural habitat and ongoing conservation efforts in Sabah – the star
