PENANG, Nov 12 – The Penang Convention & Exhibition Bureau (PCEB) will host the 10th edition of BE @ Penang on Dec 10 and 11 at Setia SPICE Convention Centre, bringing together business events professionals, corporate leaders, academics and aspiring industry talents to explore emerging opportunities in the sector.
Held under the theme “BE The Multiverse”, the two-day conference will focus on how technology, artificial intelligence (AI), sustainability, leadership and human innovation are shaping the future of business and the business events industry.
Penang state executive councillor for Tourism and Creative Economy Wong Hon Wai said business events played an important role in driving economic activity beyond the conference venues by supporting hotels, transport providers, restaurants and other businesses across the tourism and services sectors.
He said such events also provided opportunities for local industries to connect with international markets, exchange expertise and establish new business collaborations.
“Business events play an important role in bringing people together, facilitating the exchange of knowledge, creating business opportunities and building connections that can lead to long-term partnerships,” he said at a press conference at Penang Marriott Hotel on Nov 11.
Wong said platforms such as BE @ Penang were important in helping the state’s business events industry understand emerging trends and remain competitive amid changing business needs.
This year’s theme, “BE The Multiverse”, encourages participants to look beyond conventional boundaries and explore opportunities arising from the convergence of different industries, ideas and perspectives.
He also emphasised the importance of involving younger generations in the business events industry, saying students and young professionals should be given greater exposure to industry practitioners and career opportunities.
“By bringing experienced professionals and emerging talents together, BE @ Penang can help bridge the gap between education and industry while encouraging more young people to explore careers in business events and related fields,” he said.
Supported by the Penang state government, BE @ Penang is PCEB’s flagship annual business events conference and educational platform, providing opportunities for industry players to exchange knowledge, build partnerships and explore emerging trends.
The 10th edition is expected to attract participants from multinational corporations, industry associations, professional conference organisers, destination management companies, tourism organisations and academic institutions, alongside students and young professionals.
The conference will feature local and international speakers, with discussions and presentations covering developments in technology, digital transformation, sustainability, leadership and the future of work.
Participants can also expect networking opportunities with industry leaders, corporate decision-makers and potential business partners, with the aim of fostering collaborations and strengthening professional connections.
Wong said Penang’s strength lay in its ability to bring people, industries and ideas together, adding that continued investment in knowledge-sharing, industry engagement and talent development would help build a stronger business events ecosystem.
He urged business events professionals, corporate representatives, associations, academics and students to participate in the conference.
Registration for BE @ Penang 2026 is now open.
