KUALA LUMPUR: According to Manoharan Periasamy, director-general of Tourism Malaysia, the media may have a significant impact on promoting vacation destinations to increase domestic tourism.
In an attempt to highlight lesser-known treasures, Manoharan urged media outlets to make the most of their reach to highlight Malaysia’s wide range of tourist attractions.
When it comes to boosting domestic travel, the media has a far wider audience and effect than we have. During a courtesy call at Menara Star here yesterday, he stated, “We want to work together with you to shine a light on destinations right here in our country that have so much to offer.”
Manoharan emphasized the importance of domestic travel, which created the foundation of the travel business, particularly during the Covid-19 epidemic.
“During those hard times, domestic tourism was what kept our industry afloat,” he stated.
He emphasized how important it is to keep funding this industry to guarantee the existence and further prosperity of nearby establishments and tourist attractions.
There are places in the nation that you can travel to. He said, “You can avoid spending hours stuck in a traffic jam at the border for a very small fee, and I encourage locals to visit other parts of Malaysia, like the eastern part.”
Additionally, he made the point that although local marketing is important, certain events may draw regional travellers from nearby nations like the Philippines and Thailand.
Recognizing the limitations of manpower and resources, Tourism Malaysia is focused on identifying essential items and industry participants to advertise across a variety of platforms.
He continued, “Our goal is to find noteworthy events, identify the stakeholders involved, and fervently promote them.”
Manoharan thinks that collaborating with the media is a deliberate move toward reviving the travel and tourism sector and guaranteeing that domestic travel programs provide broad advantages.
In a conversation with Tourism Malaysia, Chan Seng Fatt, the group chief executive officer of Star Media Group (SMG), emphasized the synergistic potential this relationship provides in enhancing the impact and exposure of tourism activities.
“With the many channels that Star Media Group offers, we have an exceptional chance to interact with viewers and bring to life the rich tapestry of our nation’s tourism destinations. Through this engagement, we can strengthen our joint efforts and open up new avenues for collectively reviving the tourism industry,” he stated.
Managing Editor Brian Martin, chief business officer Lydia Wang, and chief content officer Datin Paduka Esther Ng of SMG were also present to greet the guests from Tourism Malaysia.
Head of corporate Communications Siti Syafiah Noryana, director of digital and advertising for Tourism Malaysia, director of corporate communications Mohd Sharir Mohd Ali, and Director of human Resources Wizani Rosmin represented the Ministry of Tourism, Arts, and Culture – The Star
