BENTONG: Pahang is targeting 15 million tourist arrivals this year, driven by Genting Highlands and the state’s strong appeal as Malaysia’s leading eco-tourism destination.
State Unity, tourism and culture committee chairman Leong Yu Man said the target includes both domestic and international visitors, with projected tourism receipts of RM12 billion.
She said the goal builds on a strong 2025 performance, when tourist arrivals had already exceeded 11.5 million by September.
Speaking at an international tourist welcoming event at Resorts World Genting yesterday, Leong cited findings from a national survey showing that 34.3% of respondents selected Pahang as their preferred destination to relax and enjoy nature.
“The survey also found that Pahang was voted as offering the best mix of experiences and being the most committed to sustainable tourism,” she said.
According to Leong, the cool climate of the highlands, particularly Genting Highlands, remains a major draw for visitors seeking a natural escape.
While domestic tourism continues to be the main contributor, she said the state is also focusing on attracting more international tourists, especially from Singapore, China and Indonesia.
Resorts World Genting, which hosted the event, continues to play a central role in Pahang’s tourism strategy. The resort welcomed more than 20 million visitors in 2025, including day-trippers.
Its executive vice-president of sales, marketing and public relations, Spencer Lee, said the resort is committed to supporting Pahang’s tourism ambitions, especially in the lead-up to Visit Malaysia 2026 (VM2026).
Among the upcoming initiatives is Eufloria, an eco- and edu-tourism attraction featuring Malaysia’s largest greenhouse complex.
Lee also noted growth in arrivals from India last year, adding that the reopening of the Awana Golf Course this year is expected to attract more visitors from Korea and Japan.
“As we move towards VM2026, close collaboration between tourism partners, government agencies and industry players will be crucial to ensure Malaysia remains a welcoming, sustainable and world-class destination,” he said.
