Comprehensive data collection can measure the success of rural tourism, says the Sabah Tourism Board
MALAYSIA- According to the Sabah Tourism Board (STB), a thorough data collection effort from district tourism associations and important operators is required to assess the effectiveness of rural tourism projects in the state. At a Product Rural Tourism Committee (PRTC) meeting on Wednesday, July 3, STB chairman Datuk Joniston Bangkuai emphasized the significance of this…