Johor Bahru, Malaysia – Capri by Fraser Johor Bahru is turning pink this October, joining forces with The Breast Cancer Support Group JB (BSCG) to mark Breast Cancer Awareness Month. In a bid to raise awareness and honor breast cancer survivors, the hotel will host a range of community-focused activities and events throughout the month.
Capri by Fraser will launch its “Pinktober” initiative on October 1st, with events designed to encourage the local community and hotel guests to support the cause under the theme “Stronger Together.” These events will include educational sessions, wellness activities, and special dining experiences, all aimed at raising awareness and funds for breast cancer support.
“Stronger Together” Sharing Session (10th October)
On October 10th, the hotel will host a complimentary public “Stronger Together” sharing session. Featuring experts on breast cancer, the event will focus on prevention, early detection, and available support resources. Attendees can gain valuable insights into breast health and receive guidance on living healthier lives.
Pink High Tea (23rd October)
Capri by Fraser will also host a “Pink High Tea” on October 23rd for the BSCG community. The event will offer attendees a chance to socialize with breast cancer survivors, savor delightful pink-themed treats, and contribute to a worthy cause.
Party in PINK Zumbathon (30th October)
Fitness and fun will take center stage on October 30th, when Capri by Fraser holds a free “Party in Pink Zumbathon.” Open to all, the event aims to raise breast cancer awareness while keeping participants active. Guests are encouraged to bring family and friends for this community-driven fitness session.
To further celebrate the occasion, participants of the “Stronger Together” sharing session and the Zumbathon will receive a discount food rebate to enjoy meals at the hotel’s in-house restaurant, Delite, throughout October as a thank-you for their support.
Pink-plastic Coffee by JWC
Throughout the month, Delite café, in collaboration with JWC, will be offering special pink-themed coffees, with RM1 from each coffee sold being donated to The Breast Cancer Support Group JB. This initiative is designed to raise funds to support BSCG’s work in aiding those affected by breast cancer.
“We are thrilled to collaborate with The Breast Cancer Support Group JB and mark our first Pinktober campaign,” said a representative from Capri Fraser Johor Bahru. “Together, we hope to bring awareness to breast cancer, support those affected, and make a meaningful contribution to the community.”
About Capri by Fraser, Johor Bahru
Strategically located in the heart of Johor Bahru, Capri by Fraser offers convenience for business and leisure travelers, with easy access to major business districts, shopping areas, and the Johor Bahru-Singapore Causeway. The tech and design-led hotel combines modern amenities with local cultural elements, creating a welcoming atmosphere for guests.