WTCKL Chief: Business Events Industry Can Generate RM76.8 Billion and Attract Over 25 Million Tourists
KUALA LUMPUR – Malaysia’s business events sector, encompassing Meetings, Incentives, Conferences, and Exhibitions (MICE), is poised to generate RM76.8 billion in revenue and attract more than 25 million international visitors in conjunction with the country’s ASEAN chairmanship this year and Visit Malaysia Year (VMY) in 2026. World Trade Centre Kuala Lumpur (WTCKL) group managing director,…