Penang, 12 September 2024– The Penang International Food Festival (PIFF) 2024 is set to make a flavorful comeback this November, celebrating Penang’s renowned street food and hawker heritage. This year’s event promises two major food festivals across consecutive weekends, giving food lovers a chance to dive into the island’s vibrant culinary scene.
Event Highlights:
- PIFF @ Tanjong
- Date: 2nd & 3rd November 2024
- Venue: Beach Street, George Town
- Supported by: YB Lim Hui Ying, MP for Tanjong
- Organized by: Dreamz
- PIFF @ Batu Kawan
- Date: 9th & 10th November 2024
- Venue: Design Village, Batu Kawan
- Supported by: PE LAND (Design Village)
- Organized by: TLM
A Call for Local Hawkers
PIFF 2024 is inviting local hawker stalls and food vendors to showcase their culinary expertise. With Penang’s street food like Assam Laksa and Char Koay Teow garnering international recognition, the festival offers a prime platform for food entrepreneurs to gain exposure and tap into a large, diverse audience. Given past festivals’ success in drawing huge crowds, vendors can expect to attract new customers and gain visibility for their businesses.
Boosting Penang’s Global Appeal
YB Lim Hui Ying, Deputy Minister of Finance, emphasized the festival’s importance in bolstering Penang’s status as a global food hub. “PIFF will attract more visitors and investment, generating significant economic activity for local businesses,” she said.
YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy, also highlighted the influx of international tourists, thanks to Penang’s expanding flight routes. “Direct flights from Hong Kong and Shenzhen will boost accessibility, allowing more international visitors to experience our famous hawker food and cultural attractions,” he said.
Mr. Andy Song, COO of PE Land, further underscored the festival’s role in showcasing Penang’s rich heritage, stating, “PIFF promotes the diverse food culture of Penang and fosters a sense of unity and pride in our shared heritage.”
Explore More in Penang This November
In addition to PIFF 2024, visitors can explore other exciting events, including:
- Deepavali (31 October 2024)- A celebration of lights with vibrant cultural displays.
- Penang International Dragon Boat Regatta (23-24 November 2024)– Thrilling boat races on the water.
- George Town Literary Festival (29 November – 1 December 2024)– Asia’s leading literary festival.
Nearby attractions also offer an enhanced experience, with café hopping in George Town and shopping at Design Village in Batu Kawan.
More Details to Follow in October
A full program for PIFF 2024, including activity schedules, will be released in October, promising a gastronomic adventure for both locals and tourists.
Vendor Registration Now Open
Local food vendors are encouraged to register now to be part of Penang’s most anticipated food event. For more information, please contact:
PIFF @ Tanjong: Ms. Iris, +012 5528323, pifftanjong@dreamz.com.my
PIFF @ Batu Kawan contact Chun Shen at 012-454-5694.
