China’s health tourism industry is expanding rapidly, emerging as one of the fastest-growing segments in the global tourism market as demand for wellness-focused travel continues to rise.
According to Grand View Research, the sector generated about US$25.6 billion in 2022 and is projected to reach nearly US$74.6 billion by 2030, recording a compound annual growth rate (CAGR) of 14.3% from 2023 to 2030. The strong performance reflects growing health awareness and increasing interest in preventive care, particularly in the post-pandemic period.
The market extends beyond traditional spa and massage offerings. Travellers are increasingly seeking holistic wellness experiences such as yoga retreats, mindfulness programmes and traditional Chinese medicine (TCM) therapies, including acupuncture and herbal treatments. These services are available across both urban centres and rural destinations, allowing visitors to combine wellness activities with cultural and nature-based experiences.
Southern provinces such as Hainan and Yunnan have emerged as key wellness destinations, leveraging natural resources including hot springs and forest environments alongside modern healthcare services and TCM practices. Industry observers expect demand for health tourism in these regions to continue growing in the coming years.
Government support has been a major driver of the sector’s expansion. The “Healthy China 2030” initiative, introduced by the State Council in 2016, promotes preventive healthcare and healthier lifestyles while encouraging the integration of health-related industries with tourism and leisure. The policy has led to increased public and private investment in wellness infrastructure and services, as well as greater international exposure for China’s health tourism offerings.
Specialised developments have further strengthened the market. The Boao Lecheng International Medical Tourism Pilot Zone in Hainan has attracted a growing number of visitors seeking advanced medical treatments, rehabilitation services and wellness programmes. In 2025, the zone recorded more than 865,000 medical tourism visits following policy adjustments that expanded access to both modern medical technologies and traditional Chinese medicine.
Domestic travellers also form a significant portion of demand, particularly urban residents seeking wellness and self-care options. China’s geographical proximity to major Asian markets, including Japan, South Korea and Southeast Asia, has also helped attract regional visitors looking for affordable, high-quality wellness experiences rooted in traditional practices.
While medical tourism for cosmetic and specialised treatments continues to grow in cities such as Beijing, Shanghai and Guangzhou, wellness tourism remains focused on preventive care and overall well-being. With a combination of long-standing traditions, modern facilities and sustained policy support, China is well-positioned to remain a leading destination in the global health tourism market.
