BATU KAWAN, Sep 1 – The 68th Penang National Day turned into a vibrant celebration of culture and pride when the state showcased its living heritage during the annual parade, with the Penang State Exco for Tourism and Creative Economy (PETACE) leading the initiative.
The parade at Batu Kawan Stadium drew thousands of spectators waving the Jalur Gemilang in a festive mood. Featured for the first time at this year’s event were the Warisan Tidak Ketara (Intangible Heritage) group to celebrate Penang’s cultural treasures brought together by PETACE’s coordination.
State executive councillor for tourism and creative economy, Wong Hon Wai, said the participation of intangible heritage in the parade was more than just a cultural display.
“It is a step to promote Penang as a world-class cultural destination. Heritage is not only people’s collective memory but also an asset of high value for tourism,” he added.
Among the highlights were the Kebaya parade, which was granted UNESCO status in 2024; Lion Dance and Chingay, both of which are now being nominated at UNESCO; and Penang’s Boria, which was performed with the hope that the time will come when it will be internationally recognised as well.
The mix of heritage from those already internationally recognised to those being promoted was the continuity of Penang’s cultural journey.
Wong described this approach as suited to PETACE’s strategy to embrace experiential tourism, in which tourists not only watch but partake in local culture.
“National Day unites us Malaysians and at the same time gives us a chance to showcase Penang as a cultural state. What was showcased here today was patriotism, and an open invitation to the world to experience the soul of our state,” he added.
The team also reflected Malaysia’s multiculturalism, as the groups taking part came from various communities, dressed in their traditional attire and also an equal number of men and women.
“Diversity makes Penang unique,” Wong explained. “In presenting intangible heritage during the National Day parade, we are presenting our identity while inviting guests to experience it for themselves.”
He included that the move was also under the soft power initiative of the state government to improve the cultural standing of Penang globally.
“From Batu Kawan to the international arena, Penang heritage is an open invitation for the world to visit, see and experience the heart of our state,” Wong concluded.
