IPOH: Language remains a key challenge in efforts to promote Perak as a tourism destination, says State Executive Councillor Loh Sze Yee.
The chairman of the state tourism, industry, investment and corridor development committee said while Bahasa Malaysia must be upheld as the national language and featured on all signage, the inclusion of foreign languages is equally important to make visitors feel welcomed and to help them better understand local attractions.
“Language proficiency is crucial. Our officers must be able to engage in multiple languages, while tourists should also have access to information in languages they understand. QR codes offering translations into selected languages could be one effective solution,” he said during the state assembly sitting at Bangunan Perak Darul Ridzuan here today (Sept 10).
Loh was responding to Chaw Kam Foon, who asked about the challenges faced by the state government in promoting tourism ahead of Visit Malaysia Year 2026.
Acting state Opposition whip Datuk Zainol Fadzi Paharudin, however, questioned whether language should be viewed as a major barrier.
“In Thailand, many locals do not speak English, yet the country records millions of tourist arrivals each year. Language alone should not be used as an excuse. There are bigger challenges, such as transportation and airport facilities, yet these have not stopped the growth in tourist numbers,” he said.
Zainol also urged the state to create more signature annual events, citing past highlights such as the Royal Belum Drum Festival and the International Poetry Festival in Pangkor, which consistently drew foreign visitors.
In response, Loh said he agreed with some of Zainol’s points.
“Much of what is said is true, but not entirely so. I am not suggesting that without foreign languages we cannot progress, but with them, our reach and appeal will certainly be greater,” he added.
Loh highlighted that Perak already hosts several annual cultural and tourism events, including the Island Festival in Pangkor, which attracts participants from Korea, Taiwan, Indonesia, Thailand, and Vietnam, among others.
“We also organise events such as the Lenggong Archaeological Festival and various cultural celebrations across the state. If there are additional opportunities, we are open to collaborations, as long as they benefit Perak’s tourism sector,” he said – The Star
