KOTA KINABALU, June 20— Sabah’s thriving tourism industry has emerged as a cornerstone of the state’s economy, generating over 380,000 jobs and contributing RM13.1 billion to the Gross Domestic Product (GDP), according to Chief Minister Datuk Seri Hajiji Noor. Speaking at the official launch of the ASEAN Travel Exchange (ATEX) 2025, the Chief Minister underscored…
SANDAKAN , 16 June 2025: Sabah’s heritage tourism is poised for a boost with the announcement of a new gallery dedicated to American adventurers Martin and Osa Johnson, to be housed at the vacant PWD 2002 Building near the iconic Agnes Keith House. The upcoming Martin and Osa Johnson Gallery is expected to enhance Sandakan’s…
KOTA KINABALU: AirAsia intends to collaborate with higher learning institutions in Sabah to train new generations of pilots, engineers, and flight technicians. AirAsia Group CEO Tan Sri Tony Fernandes said this is part of the airline’s initiative to develop local human capital, focusing on B40 youth. He noted that while tourism remains Sabah’s main economic…
KOTA KINABALU, June 5 — Sabah has seen a steady increase in French tourists visiting, with 2,116 people in the first four months of 2025 — a significant improvement compared to 1,669 in the first four months of last year. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai explained that the increasing figures…
KOTA KINABALU, 15 May 2025 — In a strategic move to strengthen its agro- and community-based tourism initiatives, Sabah has inked a Memorandum of Understanding (MoU) with five leading Taiwanese universities, paving the way for academic collaboration and rural tourism development. The MoU was signed last week at the Hyatt Centric Kota Kinabalu, witnessed by…
KOTA KINABALU: Three brothers and the wife of one of them finally finished a 1,080km journey across 18 districts in Sabah in a bid to promote rural tourism after 52 nights of an unbelievable adventure. Ismardy Mosial, 47, a former banker, revealed that the trip plan was hatched six months ago when they decided to…
KOTA KINABALU: Sabah is positioning itself as a world-class vacation destination by emphasizing sustainable tourism, enhanced infrastructure, and community-based tourism under its Culture, Adventure, and Nature (CAN) strategy. State Tourism, Culture, and Environment Minister Datuk Seri Christina Liew pointed out the importance of such efforts towards the long-term development of the tourism sector. She called…
KOTA KINABALU: The Sabah Ministry of Tourism, Culture and Environment will meet with AirAsia to try to find out why five direct international flights to Sabah have been suspended. Minister Datuk Seri Christina Liew said AirAsia’s top management would brief her in two days. “I prefer to hear it from them firsthand and the reasons…
KOTA KINABALU (The Star): A pilot digital tourism data collection system has been introduced in Kiulu, a big step forward in improving the data of tourist arrivals in rural Sabah. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai explained that the project will enhance data collection, analysis, and utilization to enable sustainable development of rural tourism. “Having accurate data is essential in understanding the true landscape of rural and community-based tourism, allowing us to develop more…
KOTA KINABALU: According to Sabah Chief Minister Datuk Seri Hajiji Noor, the Sail Malaysia Passage to the East Yacht Rally 2024 initiative will increase tourism in the Tuaran district. He said that this would be the participants’ first time coming together in Tuaran since the program’s launch in 2005. We are happy that this program…
