Vietnam made a strong impression at the World Travel Market (WTM) 2024 in London, presenting its diverse tourism offerings to an international audience. Led by Vice Chairman Pham Van Thuy of the Vietnam National Authority of Tourism (VNAT), the delegation emphasized the country’s commitment to sustainable tourism development. Key representatives from the Vietnam Tourism Development Fund and leading tourism businesses joined the effort, signaling Vietnam’s intent to expand its influence in the global travel industry.
Vietnam’s exhibition covered a 150-square-meter space, attracting significant interest with contributions from local tourism authorities, major corporations, and tourism-focused enterprises. The stand was designed as a vibrant networking hub, where Vietnamese businesses connected directly with international buyers, media, and potential partners. With a series of events, presentations, and meetings, Vietnam showcased its commitment to fostering valuable international collaborations.
At WTM, Vietnam presented a range of tourism themes to cater to various interests, showcasing its diversity. These included beach and island escapes for relaxation and water sports, eco and nature tourism highlighting national parks and biodiversity, and cultural exploration that brought Vietnam’s heritage to life. The display also emphasized urban adventures, with bustling cities like Hanoi and Ho Chi Minh City offering a blend of energy and local culture.
Beyond these themes, Vietnam spotlighted additional attractions like adventure travel, culinary experiences, MICE tourism, wellness options, family-friendly packages, and golf destinations. This broad array of offerings reinforced Vietnam’s reputation as a versatile travel destination capable of meeting the needs of many different types of travelers.
Vietnam’s participation in WTM London 2024 underscored its dedication to a sustainable tourism approach that respects tradition, innovation, and environmental responsibility. By highlighting its unique travel experiences, Vietnam strengthens its role in the global tourism landscape, inviting travelers from around the world to explore its multifaceted offerings and cultural richness.
